Runyons Launch "Sweet Potato"

Magical & Revolutionary Arrival at an Unbelievable Price

HARRISBURG—April 17, 2010—Runyons today announce "Sweet Potato," a revolutionary entity eventually able to browse the web, read and send email, enjoy photos, watch videos, listen to music, play games, read books, and much more. Sweet Potato's responsive interface will allow users to interact by touch, an intuitive visual display, high-quality audio receivers and output, and even smell. Sweet Potato is just 8 inches long and weighs just about a pound- smaller and lighter than any laptop or netbook. Sweet Potato will include 4 new apps on release (iEat, iSleep, iCry, and iPoop) but its stunning heuristic operating system is capable of learning thousands more. Sweet Potato will be available in 2H2010 with an estimated ship date of August 8.

"Sweet Potato is our most advanced mind in a revolutionary form factor at an unbelievable price," said David Runyon, Runyon's CEO. "Sweet Potato creates and defines an entirely new category of persons that will connect users in a much more intimate, intuitive and fun way than ever before."

Sweet Potato features 4 next-generation Multi-Touch applications. Every app works in both portrait and landscape, automatically animating between views as the user rotates Sweet Potato in any direction. The precise Multi-Touch interface makes interacting with Sweet Potato an entirely new experience, dramatically more interactive and intimate than playing "The Sims" on a computer.

Sweet Potato gives you access to the world's most popular method of reproduction and will be able, upon release, to perceive signals from over 11 million songs, over 50,000 TV episodes and over 8,000 films including over 2,000 in stunning high definition video. Runyons also announced the new Books app for Sweet Potato, the best way to promote next-generation media literacy. Runyons will feature books from major and independent publishers.

Sweet Potato is powered by an Adam processor, the next-generation system-in-an-organ. Designed with biogenetic protocols and mitotic division, this version of the Adam processor provides exceptional computation, graphics, and communications performance along with long consciousness cycles of up to 16 hours.* Runyons' advanced chemistry and technology deliver nearly 30,000 charge cycles over a typical eighty-year lifespan.* *

Sweet Potato will arrive in one of two versions- one with Boy features and the other with Girl features. Sweet Potato includes the latest in wireless activity, and the Boy version supports speeds up to 22 MPH (10.4 M/s) on Olympic networks. Runyon announced breakthrough data plans for Sweet Potato with onboard activation and management.

Continuing Runyons' dedication to environmentally responsible products, Sweet Potato is made of biodegradable carbon and nitrogen compounds and comes standard with energy-efficient function management and self-contained energy processing system. Sweet Potato contains no brominated flame retardants and is completely PVC-free.

Runyons will soon release a new Development Kit for Sweet Potato, so developers can create amazing new applications designed to take advantage of Sweet Potato's capabilities. The Development Kit will let developers test and debug their apps on Sweet Potato, and also let developers create Universal Applications that run on any Adam-based product.

Availability
Sweet Potato will be available in early August (local release only). The Boy and Girl models will be selected randomly; version will be determined at time of launch. Sweet Potato will be available in the US through the Runyons, the Runyon home and select Runyon Authorized Caretakers. International pricing and worldwide availability will be announced at a later date. Books will be available in the US at launch.

*Consciousness cycles are averaged among typical Adam processors. Being in "sleep mode" for 8 hours a day is a typical scenario for an Adam on the go, resulting in consciousness performance numbers that are very relevant to most users.

* *A properly-maintained Adam is designed to retain 80 percent or more of its original capacity during a lifespan of approximately 30,000 recharge cycles. Consciousness cycles, charge cycles and lifespan vary by use and settings.

Runyons ignited their personal revolution in 2005 with rWedding. Today, Runyons continue to lead the industry in innovation with their award-winning rLife and professional applications. Runyons are also spearheading the digital media revolution by using iPod portable music players and iTunes software, as well as entering the Adult Lego Builder market with revolutionary projects and exhibitions.

-By David Runyon

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